The latest Google Penguin Update has touched many Webmasters in all the wrong ways. The other day I was watching an old video of Matt Cutts explaining how to build Google friendly links that do not harm your website/blog’s ratings in any way. I am not sure if all of you have watched the particular video, but here are some quick pointers from the video, that can help anyone build good amount of organic backlinks. I really wanted to blog about these as they are awesome techniques :-
1. Start a Controversy
Writing controversial content is one of the ways that can help you get attention to your website or blog. There are famous blogs on the Internet that are always using this technique to garner attention. You can write about bad customer service, share your experiences, start a “sucks” post, make a versus comparison etc. The way this benefits your website is by getting people from both sides (for and against) paying attention to the content. But you should be careful that you don’t overdo this trick as it might get you labelled as a hater. There is a thin line between writing controversial content and spreading unnecessary hatred. So if you are able to write interesting controversial content, people will definitely like to link to your blog.
2. Participate in the Community
There are various websites that allow you to answer questions posted by other people (asking for help etc.). These can be related to any subject that might interest you and when you do this, you are adding value to the community. You are also allowed to leave your links on such websites which is a way of positive link building. Gradually, people will start recognizing your genuine efforts and in turn link to your website.