Fish logo designs are typically used in two situations.
Situation one: Your product or service is related to fish – for example, you might be a seafood restaurant that sells fish or maybe your business or client is a ‘fish doctor’ (yes they exist – see ‘The Fish Doctor’ logo below).
Situation two: You’ve chosen to include ‘fish’ in your business name or brand because ‘fish’ symbolizes something – for example, you might be a sport team and you chose a shark as your mascot (to position team as tough and aggressive) or you might run a fashion label that supports sustainable seafood (see the Fashionfish logo design below). In many cultures the fish symbolizes knowledge, prosperity and luck – so using a fish as part of your brand brings positive connotations.
Check out the following logos for the many ways that fish can be represented as well as the many types of fish that are used in logos :-