While building a website or a blog, one always considers using the best design, layout and content. But today, instead of discussing these aspects of web development, I’ll be sharing the importance of website feedback which can act like steroids for your website or it can also be used as user-generated content. For most websites, a feedback form seems to be hidden away somewhere on the last page of a developer’s list of site requirements. Forcing visitors to navigate their way through many pages just to locate that feedback form which results in frustration and reduces interest.
Feedback from your website can also act as free and original content for which you do not have to pay anyone. Search engines like Google love unique content. If you miss the opportunity for user feedback, it’s a missed opportunity for you to rank high in the eyes of search engine spiders. You can benefit by enabling most user feedback to be out on the front of your website, e.g. comments, reviews, opinions etc. You can convert feedback into a promotion device or funnel it out into site enhancements.
– Make your feedback form visible and easily accessible. Place the link for your contact page in your global navigation area so that it appears on every page.
– Keep your feedback form short and simple so that visitors do not mind submitting it. Do not make registration necessary for filling up the feedback form and be clear about what you intend to do with the feedback results.
– Invite product reviews, guest blog writers, video/audio submissions, paid reviews and snapshots. Let your visitors edit their own reviews. Link back to their websites if necessary.
Finally, show that you want their feedback by creating opportunities for them to do so. You will be surprised at how many times the comments from users will point to a problem or bug that you could never have noticed about.