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Feb
05

The Importance of Website Feedback

The Importance of Website Feedback

While building a website or a blog, one always considers using the best design, layout and content. But today, instead of discussing these aspects of web development, I’ll be sharing the importance of website feedback which can act like steroids for your website or it can also be used as user-generated content. For most websites, a feedback form seems to be hidden away somewhere on the last page of a developer’s list of site requirements. Forcing visitors to navigate their way through many pages just to locate that feedback form which results in frustration and reduces interest.

Feedback from your website can also act as free and original content for which you do not have to pay anyone. Search engines like Google love unique content. If you miss the opportunity for user feedback, it’s a missed opportunity for you to rank high in the eyes of search engine spiders. You can benefit by enabling most user feedback to be out on the front of your website, e.g. comments, reviews, opinions etc. You can convert feedback into a promotion device or funnel it out into site enhancements.

- Make your feedback form visible and easily accessible. Place the link for your contact page in your global navigation area so that it appears on every page.

- Keep your feedback form short and simple so that visitors do not mind submitting it. Do not make registration necessary for filling up the feedback form and be clear about what you intend to do with the feedback results.

- Invite product reviews, guest blog writers, video/audio submissions, paid reviews and snapshots. Let your visitors edit their own reviews. Link back to their websites if necessary.

Finally, show that you want their feedback by creating opportunities for them to do so. You will be surprised at how many times the comments from users will point to a problem or bug that you could never have noticed about.

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» 19 people left comments { Collapse all | Expand all }

  1. I came across your blog post today after writing one my self about website feedback (http://blog.litetest.com/2009/.....dback.html).

    We created LiteTest.com on the basis that we love feedback, and it helps to improve the website.

    I didn’t just write this to promote the product but I feel inclined to say that you can link to your tests from your website and let the user go through your website as they provide feedback and a good website analysis.

    Feedback is valuable, as long as you listen to it.
    It’s quite common to get feedback, bring it to your manager only to be ignored.

    I saw the folly of this a while ago as I worked for another company.
    We received feedback from our users but the CEO refused to listen to it.

    The product eventually died because the people in the company decided that they knew what the users wanted, and the users did not! This is unfortunately something that occures in more than one company.

    Reply to this comment
  2. Hello,
    I just wanted to pass along a wonderful and encouraging website.
    God Bless

    Judy
    Father’s Love Letter
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    Love, Your Dad
    Almighty God

    Reply to this comment
  3. Hi Jai, I completely agree with you. Most websites do not use feedback (if they collect any) for user generated content and/or further website development/improvement.

    Reply to this comment
  4. Hi there,

    i just wanted to show off my very first personal homepage and i kindly ask you to please visit it and let me have your thoughts and feedback! dont forget to sign my guestbook thank you very much for your time!!

    http://www.dangmn.net

    Reply to this comment
  5. Very interesting post!
    I came across http://www.kampyle.com – Kampyle Feedback Analytics. They provide a free sophisticated feedback form for websites and a SaaS analytical application to manage all the feedbacks. This tool will surely help with easily collecting feedback from your users. Adding their feedback form is as easy as adding a link.

    Reply to this comment
  6. hey chada!
    Is it your first time here ?.
    Can’t you see the chat box/plugoo on the top of the page ?

    Reply to this comment
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  1. Mar 7, 2008: Importance, Applications & Treatment of User Feedback | How to Make Your Users Happy

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