What do you think of a website if the visitors are constantly visiting the site but leaving it in 30 seconds? Would you call it a successful campaign? Obviously not, if you are not engaging your visitor on your website, then you’re no way near success. Visitor engagement is paramount when it comes to conversion or simply just digital marketing.
WordPress is being used as a medium for website building from 2004. The developers of WordPress are constantly working on something interactive and new on daily basis. This dedication has made WordPress one of the top notches in Website development business.
Now, let’s talk about websites. Websites are made not just to drive an ample of traffic but also to engage these visitors. If they are not staying on your website than what is the point of making one. This is the reason, engagement is paramount.
In this post, I am going to discuss some of the handy tips that I constantly use to optimize a WordPress website which will increase visitors engagement. These tips are also followed by how you can do that on your WordPress website. So, this entire post is for those who really want some actionable tips about how to increase visitors engagement on your WordPress website.
So, let’s get started,
1. Keep your Load Times Low
Internet speed is high. That doesn’t mean that your website will also become fast itself. You need to work on it. To be frank, keeping your load times low requires consistent work. In order to achieve a faster website, you need to work on various aspects. Let’s discuss them bit by bit.
a) Optimize your website’s images
Images are the first thing that slows your website down. So, first things first, optimize them and compress their size to achieve low load time. You can use any of the many plugins available in WordPress directories such as Smush Image Compression and Optimization or ImageRecycle pdf & image compression.
c) Caching can be useful
Technically, caching is a process which turns a dynamic website into static HTML website. I know it is little weird but HTML websites load faster than PHP websites.
Once you did cache correctly, you will see that your website’s load speed increases dramatically. You have to make sure that you did it right as it might cause you trouble if something wrong happened during caching. There are many WordPress plugins that can really help you in doing caching correctly. W3 Total Cache and WP Super Cache can be quite handy in order to do caching correctly.
2. Provide your visitors easy access
Easy and clean navigation is a must when you’re looking to engage your visitor. There are people who actually think that in order to keep the visitor on the website, one must let him figure out how to navigate a complex site. I reckon that as an awfully bad move.
Provide your visitor an easy access and don’t annoy them by maze-like website structure. In WordPress, there is the custom menu option that can really be helpful in creating a hassle-free navigation structure. Make use of the widgets provided by the WordPress and engage your visitors.
3. Popups are quite effective
Before quoting effective, I would like to say annoying. Why? Well, it is obvious. Just think, if you’re surfing a website and as soon as you get the thing you’re looking for, a pop-up flash in front of your screen. Well, it is annoying. But believe me, it is as effective as it promised.
Pop-ups can be highly productive when it comes to lead generation. This makes sure that the visitor will be visiting regularly and you’ll be in touch with him.
For effective pop-ups, you can go for Optinmonster, a wonderful WordPress plugin with exit-intent technology.
4. A Responsive Theme
With the increase of mobile users, a responsive website is a need of every website owner. A responsive WordPress website needs a robust and responsive theme. These responsive themes scale your website according to the device resolution and create no further inconveniences to your visitors which increase the engagement.
5. Remove Obstacles and Barriers
Now, suppose you’re on a website, reading a content. You want to appreciate the writer. So, you scroll down to the comment section. Now, here you see three steps to follow, before writing the comment.
Visitors are generally lazy. They do not just go through these many steps unless it is a high priority stuff. So, keep these kinds of barriers as low as you can to increase visitors engagement.
6. Make Social Sharing easy
In order to increase engagement and traffic single handed, you need to make it easy for your visitor to share your content on social media. Keeping a social icon along with your content can be very useful in this case.
Wrapping it up
So, these are some of the best practices to increase visitors engagement in your WordPress website. Allow me to give you a quick flashback to make sure that you get it all.
- Keep your Load Times Low.
- Easy and clean navigation is a must when you’re looking to engage your visitor.
- Pop-ups can be highly productive when it comes to lead generation.
- The responsive theme scales your website according to the device resolution and creates no further inconveniences to your visitors which increase the engagement.
- Keep the barriers as low as you can to increase visitors engagement.
- In order to increase engagement and traffic single handed, you need to make it easy for your visitor to share your content on social media.
So, do you like my post? Share it and spread the word. If You think I miss something leave a comment and I will get back to you sooner than you think. Till then, have a good day.
Jason Daszkewicz is the author of this post. He is a WordPress developer for Wordsuccor Ltd., a leading WordPress website development services provider for startups and established businesess. Jason has been associted with Wordsuccor for last 5 years and providing optimum solutions for WordPress websites.