Fish logo designs are typically used in two situations.
Situation one: Your product or service is related to fish – for example, you might be a seafood restaurant that sells fish or maybe your business or client is a ‘fish doctor’ (yes they exist – see ‘The Fish Doctor’ logo below).
Situation two: You’ve chosen to include ‘fish’ in your business name or brand because ‘fish’ symbolizes something – for example, you might be a sport team and you chose a shark as your mascot (to position team as tough and aggressive) or you might run a fashion label that supports sustainable seafood (see the Fashionfish logo design below). In many cultures the fish symbolizes knowledge, prosperity and luck – so using a fish as part of your brand brings positive connotations.
Check out the following logos for the many ways that fish can be represented as well as the many types of fish that are used in logos :-
Fish can be used in so many ways, as an integral part of the logo, as a feature within a logo or even a repeated pattern in the background of a logo. The type of fish a logo designer uses can give a different feel or meaning to your logo depending upon what sort of product or service you are selling. Either way, fish logos can be quite intricate (as they are pictorial and often require strong illustration skills to pull off) so make sure you search carefully to find someone who’s got the right skills.