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Ten Commandments of Link BuildingWhen considering the inbound links to your website, you just can’t get enough of them. Getting people to link to your website isn’t easy but that’s the only way to get traffic and of course, the moolah! Webmasters and bloggers know many ways to build incoming links and use them daily to acquire more and more links.

After careful examination, I have consolidated ten most popular link building techniques into a list and here they are, for your reading pleasure!

1. Link Exchange

The most widely used and predominant link building technique is the exchange of links with other like-minded websites. This can be done through one-way link exchange, reciprocal link exchange or a clever three-way link exchange. One way link exchanges are hard to do as it only requires the target website to link back to you. People will only link to your website if they are paid or in lieu of any other incentive.

Reciprocal link exchanges are easy because you are also putting the target website’s link on your website, therefore, the give and take rule applies here.

Finally, there is the little known three-way link exchange technique. Let me give you an example of how its done. Say, you own websites “A” & “B” and want good inbound links for website “A”. You go out and do a three-way link exchange with a webmaster who owns the website “C”. When doing the exchange, you put C’s link on your website “B” (instead of putting it on website “A”), and C puts “A” link on their website. So, you are basically gaining one way link for your website “A” without losing any Page value.

In order to initiate a link exchange, you will have to contact a website’s administrator by sending an email stating what you want to do. Make sure your e-mail is courteous and you explain what benefit the other website will get out of the link exchange. You can also try visiting different webmaster forums where you can find many people wanting to do link exchanges.

2. Social Bookmarking Websites

With the introduction of social bookmarking websites like Del.icio.us, Stumbleupon, Redditt, Digg etc., getting targetted traffic to your website is easier than before. People will bookmark your website if it is useful to them and has good content. Every person who bookmarks your website helps you in getting an incoming link.

You can link to the bookmarking sites so that its easy for your visitors to bookmark your website. WordPress users can even download plugins which automatically put bookmarking links under your individual posts. Once someone bookmarks your website, there are chances that he will return back to your website sometime later. He might even share that bookmark with his friends/family which can get you more visitors.


3. Link Baiting

This is the most organic way of getting unlimited backlinks. Link baiting basically means offering some kind of unique content (bait) to your visitors and in turn they link back to your website. For example, ebooks, templates, custom scripts, custom graphics etc. I guess you get the idea. You can insert your website’s link in that content and as long as that content holds value and is available on your website, it is certain that people will use it and link back to you automatically. It will have a lasting effect for your website’s pagerank.

4. Web Directory Submissions

There are hundreds and thousands of online web based directories which list websites classifying them into categories. You can perhaps find lists of directories if you search on Google.com. You can submit your website’s URL to them and depending on your website quality, it will be accepted. Paid directories also exist where you have to pay an annual fee to enlist your website.

Make sure that you do slow and continous submissions to these directories to avoid penalization from search engines. Submitting your site to these directories can gain you quick backlinks and give some boost to your pagerank also.

5. Article Submissions

Depending on the niche of your website, you can write quality aritcles and submit them to various free article directories on the Internet. Article directories allow you to put link back to your website in the author resource box so that will give you backlinks and traffic too. If people like your article, they might even directly link to it.

6. Press Releases

Another effective way to spread the buzz about your website is by doing press releases. You can write press releases about your website or a particular section and submit them to press release distribution services such as clickpress, webwire, businesswire, openpress etc.

7. Blog Commenting

When you are visiting other people’s blogs, you can leave comments on their posts. Some bloggers allow you to put your website’s link along with the comments which can help you build links. Sometimes, the link that you put will have a nofollow tag attached to it which will not give any pagerank value to your website, but it can still send some extra visitors.

8. Forum Posts

Try and become a member of all the popular forums that are related to your website’s topic. Most of the forums will allow a certain number of links which can be added to your signature below every post you make. You can add your website(s) link(s) there and build backlinks.

9. Link Programs

There are various link programs which you can join for link development purpose. These programs have a lot of listed subscribers and your links are rotated on their websites which help you get visitors. Most of the time, these programs will tell you to put a piece of code on your website to allow other people’s links.

10. Creating Contests

Last but not the least, a viral way to make good backlinks is to hold a number of contests on your website. You can even offer a small amount of money for the winner of the contest. If money is short, then you could offer something else that is readily available with you as the prize. You can then ask people to link back to your contest and this will get you some quality one-way links.

Concludingly, I will say that these are some good ways to build links but if you are creative and exercise those extra cells of yours, you might come up with something that can really boost your incoming links.

Please DIGG the story if you like it!

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  1. ity williams left a comment on January 7, 2017 at 7:58 am |

    Thank for sharing this great informative and educative article. I Have been struggling with link building for my site. http://thekillerpunch.com/ , have paid some guys on fiverr to do link building job for me, but the links always disappear after sometimes. with this article, I will do something different.

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  13. J.T. Shaver left a comment on February 1, 2010 at 5:41 pm |

    Good ideas here! I have used a couple, but found a couple that I know will help a lot.

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  17. Bali Anjani left a comment on August 11, 2009 at 10:52 pm |

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  22. Dwayne left a comment on May 19, 2009 at 4:39 pm |

    Learning about different types of links is a very important process of link building. The more you know about running a successful link building campaign the better off you will be as a webmaster. Thanks for the article!

  23. Link building service left a comment on April 26, 2009 at 9:15 pm |

    Submitting to web directories is a vital part of every successful link building strategy. Apart from driving traffic to your website through direct referrals, web directories provide static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo.

  24. Jay v left a comment on April 23, 2009 at 2:08 pm |

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  25. New Orleans Fishing Charters left a comment on November 9, 2008 at 8:33 am |

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  27. Alexander Gurevich left a comment on October 26, 2008 at 2:05 am |

    Thank you for this information!

  28. TheCelebrityCafe.com left a comment on October 15, 2008 at 1:20 pm |

    It’s definitely true that you just can’t get enough of them.

  29. seo left a comment on October 13, 2008 at 11:43 pm |

    Thanks for providing the helpful information, thanks again Jai.

  30. Extenze left a comment on October 8, 2008 at 4:20 pm |

    Thanks Jai. We’re always looking to stay ahead of our competition, and these look like some great ideas. We normally only advertise Extenze through TV advertising, which many people have seen already, but now we’re realizing the importance of good visibility online.

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  32. 1 T-shirts World left a comment on July 30, 2008 at 3:09 pm |

    Thanks again Jai, I have been following your posts since the first day I set up my site and I have been able to cook up some traffic following your SEO recipe and is now working on link building. You’re always the best SEO guru! Love~

  33. Amanda left a comment on July 21, 2008 at 6:08 pm |

    Thanks for this post! It was really helpful.

  34. Team Nirvana left a comment on July 17, 2008 at 2:47 am |

    Very valuable set of instructions for new bloggers like me. Thanks for sharing this in detail,but, yet keeping it short.

    Thank you very much.

  35. flashgames89 left a comment on July 15, 2008 at 2:30 am |

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  36. George left a comment on July 14, 2008 at 8:19 am |

    @abdfatah belajar seo:- I think it is do-follow

  37. abdfatah belajar seo left a comment on July 9, 2008 at 8:44 pm |

    linkbuilding? with nofollow or dofollow? this blog dofollow or not? how to check it do follow or not?

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    wow… I have tried this methods and it works well for me, can’t wait for more results

  40. web hosting left a comment on May 8, 2008 at 11:25 pm |

    All commandments are really useful.
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  41. gedet basumatary left a comment on May 6, 2008 at 12:59 am |

    Thanks dude, this posts is very informative. I tried few and looking forward to experiment others.

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    Hi, like this article..some really useful advice on here. Can you give any advice on what you think the best blogging tools are…? I run a small business and need something that is easy to use, maintain and not too time consuming !

  43. Link Builder left a comment on March 26, 2008 at 10:39 pm |

    Good job! You do have great talent in writing.
    link building is surely a big lift in generating traffic on your site. Though link building is time consuming but in return you’ll have many ways on how to promote your company or products.

  44. cute366 left a comment on March 20, 2008 at 11:56 pm |

    agree with this wonderful advice..
    thanks in advance

  45. Gary Ooi left a comment on March 12, 2008 at 7:38 am |

    Nice one! Will try to apply it on my blog

  46. V left a comment on February 18, 2008 at 10:46 pm |

    These link building techniques do help but are not that easy to go on with.
    Still following one of yours tip and the most common one.
    Nice Post.

  47. seocontest2008 left a comment on February 18, 2008 at 12:47 am |

    I will apply all those on my entry to SEO contests… Hoping I will landed on SERP top.

  48. eko left a comment on February 10, 2008 at 12:51 am |

    yes… I guess this 10 commandments will be a good parameters for those who want to get as many backlinks as they want. However, sometimes, google said that paid links couldn’t do much favor for the PR, but inspite of paying for a link I guess creating unique contents would work.
    perhaps you don’t mind if visiting my new blog @ http://www.get-reviewed.com which uses free theme from you Bob, thanks anyway. And as I promised earlier, you’re in the first place who get-reviewed.

    just my 2 cents

  49. Daniel left a comment on February 8, 2008 at 10:05 am |

    Thanx Jai .A very good post there and well written.Will try and follow all ten of them ๐Ÿ™‚

  50. Dana left a comment on January 27, 2008 at 1:57 pm |

    Like always is a pleasure to read your article! Thanks!

  51. Rob Oresteen left a comment on January 26, 2008 at 12:29 am |

    Jai – nice article. Clear and effective. I appreciate it.

  52. Koh Samui left a comment on January 14, 2008 at 1:58 pm |

    Nice article thanks. ^^

  53. Neukast left a comment on January 10, 2008 at 4:49 pm |

    nice article ๐Ÿ™‚ very helpful

  54. Jai left a comment on December 17, 2007 at 3:24 pm |

    @Auto Bookmarking: It’s nice but I don’t like the color scheme. But that’s just me.

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  56. yda left a comment on December 7, 2007 at 3:04 pm |

    Thanks for providing the helpful information

  57. Dr.Savitha Suri left a comment on December 6, 2007 at 12:30 am |

    A very nice article. I will adopt these techniques to increase traffic to my website

  58. Matt Ellsworth left a comment on November 30, 2007 at 9:48 pm |

    Nice list. I think you just about covered every base.

  59. Fluid left a comment on November 30, 2007 at 2:07 pm |

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  60. Austen left a comment on November 19, 2007 at 1:59 am |

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  61. Neo left a comment on November 17, 2007 at 1:38 am |

    nice list here, I quite like the link baiting one ๐Ÿ™‚

  62. Doolallys left a comment on November 16, 2007 at 3:45 pm |

    Nice well written and balanced article. Great for beginners wanting to know where to start and a reminder for others.

  63. Matthew left a comment on November 15, 2007 at 2:58 pm |

    Good article, I found it really helpful having started my blog last month.

  64. dicky left a comment on November 14, 2007 at 3:16 am |

    Nice article, really suitable or new bloggers. Thanks!

  65. Roobedoo left a comment on November 12, 2007 at 4:01 pm |

    Nice article thanks. I have used quite a few of these already and it is starting to pay dividend, but I will defo start on the rest.

  66. Nathan Ketsdever left a comment on November 12, 2007 at 9:45 am |

    Online networking on sites like Facebook and
    real-life networking at events like Podcamp and Barcamp and Blogger Meetups are criticial too.

  67. Ainuddin left a comment on November 11, 2007 at 11:04 pm |

    Correction: Should be “debt free” not “free debt”.
    I know many financial institutions buy debts but I donโ€™t think anybody want free debt. Sorry.

  68. Ainuddin left a comment on November 11, 2007 at 11:00 pm |

    “Article Submissions” is the best part of your post because I strongly believe that it is the best method to get one-way links.
    Since Iโ€™m getting thousands of incoming links from articles I had written I managed to get high ranking (among top 50 โ€“ ranked by Google) for a number of my websites for highly competitive keywords of โ€œfree debtโ€, โ€œdigital productsโ€ and many others. Posts to forums? I hate to see those โ€œGood stuffs there!โ€ and similar types of spamming posts just to get incoming links.

  69. web hosting review left a comment on November 11, 2007 at 8:08 pm |

    I thought only “unique content” is called Link Baiting. I did not know custom script, graphic, and template are also part of link baiting strategy.

    thanks for the share

  70. ayahshiva left a comment on November 11, 2007 at 6:28 am |

    nice tips there
    well i should start to it right now then
    thanks

  71. panji left a comment on November 11, 2007 at 12:56 am |

    good article..I must to do…but more traffic to my blog..can you give me a tips?

  72. reztar left a comment on November 10, 2007 at 10:02 pm |

    nicely written tips. i need to plan my link buildings more organized

  73. NaJiB left a comment on November 10, 2007 at 8:45 pm |

    Good article..good for me to starting in blogging world..

    Thanks

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