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Adsense Vs. Widgetbucks

Bloggers love affiliate programs, it runs in our blood, so every time a new one pops up there we go in the hope of coining a few more dollars. Adsense has for many years been the preferred, sometimes the only, affiliate program but with the introduction of WidgetBucks, things might begin to change. But before we trot along, one crucial question should be asked, which of the two provide the best results? Today I’ve decided to put them both to the test by analyzing their strengths and weaknesses in a hope of determining which of the two affiliate programs delivers the most dollars to its publishers.

On one corner we have the experienced, all time champion, no stranger to online advertising, Adsense, the Google affiliate program. On the other corner, the young spirit, only a few months old, ready to take the blogosphere by storm, WidgetBucks, the interactive affiliate network. Let’s throw them in the ring together and see which comes out on top.

WidgetBucks

WidgetBucks

WidgetBucks just like Adsense, features a pay-per-click shopping affiliate program which relies on interactive widgets for publishers to make money. According to the WidgetBucks site, ads will instantly display the most popular products based on buying trends of 100 million shoppers, thus permitting extremely targeted, content relevant and highly engaging ads. If everything goes like expected the end result will correspond to more sales, in the case of advertisers and more dollars for the publishers. If you haven’t signed up for Widgetbucks yet, you can do so by clicking here.

Positive aspects:

  • Ads are new and considered a novelty, most people are still not used to them and this might deliver more conversions
  • Ads are extremely interactive and dynamic which tend to capture the attention of readers
  • WidgetBucks works exceptionally well for gadget, electronic, computer and gaming orientated sites given that most advertisers derive from those markets
  • The widget look, together with its interactive approach, makes the widgets look less like an ad and more like a tool. Users are naturally very curious.

Negative Aspects:

  • WidgetBucks is still a very young affiliate program so its long term sustainability is unknown
  • Bloggers looking for ads on more traditional topics can’t rely on WidgetBucks
  • For some blogs the extremely lively ads might not work well
  • Only available for English sites

Google Adsense

adsense.gif

Google’s affiliate program, Adsense, dispenses all introductions seeing as it is currently the single most used affiliate program on the internet. All this success can seem a good alternative for bloggers but you are advised to think twice before jumping the gun. Although they are the indisputable market leaders this doesn’t automatically mean they are the best solution for your blog.

Positive Aspects:

  • Stable, reliable and undoubtedly trustworthy
  • Been in the market for many years, good experience in the affiliate advertising arena
  • Many advertisers in nearly all languages
  • Google powered
  • Endless inventory of ads
  • Provides a comprehensive list of tools for publishers (very important)

Negative aspects:

  • Ads are boring, many internet users disregard them completely
  • Ad units very dull and lack user interactivity
  • Secretive about revenue sharing between Google and publishers
  • PPC sometimes very low
  • Sometimes they only respect the advertisers side

These points are very important when trying to analyze the best option but they don’t provide us with a clear answer to the initial question. After running both affiliate programs for some months I reached a conclusion that might produce that very answer. WidgetBucks is an excellent alternative and in my opinion one of the few programs that can compete with Adsense. Extremely pleasing to the eye and interactive, WidgetBucks is an effective solution for gadget and technology blogs.

On the other hand Google Adsense is still that very stable program that can always be counted on. Although many users might dislike it, they do provide a good solution. I advise bloggers to give WidgetBucks a try and compare the end results. Who knows you might find that running them both together is the best option.

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  1. Ashley Jones left a comment on June 23, 2016 at 6:32 am |

    I used infolinks on my previous website and i want to use on my new website. can i use new website.
    anurag chatap said it’s CPM is very low. he is right.
    its CPM should be good so Google Adsense is the best revenue advertising program.
    anyway thanks for giving nice information.

  2. Darrin Benner left a comment on April 30, 2016 at 12:32 am |

    I am a first time visitor to your blog, but I am enjoying reading some of the articles.
    This is another brilliant one!
    You have rightly pointed out about the need to keep CPC, CTR and CPM in mind before choosing the monetisation method for a blog.
    Depending only upon adsense is stupidity.

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  4. chand left a comment on August 17, 2014 at 8:10 am |

    Thank you the post. I am new to the blogging and i started new site according to you which one will be best for me.
    my site is seotrickz.com

  5. Iftikhar Ahmed left a comment on April 30, 2013 at 8:29 am |

    i ll try this. thanks

  6. Dvdrip left a comment on March 19, 2013 at 8:06 am |

    will try this thanks

  7. Krishna left a comment on October 4, 2012 at 10:38 pm |

    I am Using Google Adsense and Chitika. Now I am trying WB. But among all the networks Google Adsense is the Best one and paying high. Chitika calculations are wrong in which 15 Click and 0.3 rate is showing as 0.11 Very unrelated revenue.

  8. Windows 7 Tricks left a comment on June 1, 2010 at 11:19 am |

    My best horses? Adsense and Infolink..my revenues are excellent and steady…

  9. Ruchi left a comment on March 25, 2009 at 10:51 am |

    Great Information, but i have one question , i subscribed to widgetbucks, but do we have to register each of our blog web page in order to display ads , i am bit confused, any help would be greatly appreciated.

  10. The Dreamer left a comment on September 28, 2008 at 11:15 am |

    I think Widgetbucks suck, because my code wasn’t appear when I paste at my site…

    I never use my WB account for about 1 years ago, last week I try to login again, and my ads doesn’t appear…

  11. Ashok left a comment on July 3, 2008 at 2:06 am |

    First i used google adsense for my blog it earn me some good amount but when i know about widgetbucks i shifted from G to W. Now i am using W but my earnings are not good. I have plan to shift from W – G.

    visit my blog
    http://onlinelar.blogspot.com

  12. Brian left a comment on May 18, 2008 at 9:20 am |

    Hey,

    I currently have Widgetbucks on my site.. Will I not be approved for google adsense if I have widgetbucks ads on my site?

  13. mmuurrllyy left a comment on February 29, 2008 at 2:58 am |

    maybe i should try wb??
    good option for bloggers

  14. dalebu left a comment on February 14, 2008 at 6:34 am |

    I have a web page and for now I generate only impressions but no revenue…

  15. Lamellenvorhang left a comment on January 21, 2008 at 6:13 am |

    widgetbucks is a good alternative but AdSense is well-known and successful.
    nice pitcure!!!

  16. Binh left a comment on December 28, 2007 at 11:14 am |

    Your picture is saying WidgetBuck is fighting the big boy AdSense? Why not see it as they should sake hand? Google Image Only ad produce many interesting and interactive ads too.

    I agree, if it’s not Tech site, then Widgetbucks sucks.

  17. Davinder left a comment on December 20, 2007 at 11:36 pm |

    Good comparison… Google still rules.. WB has long way… good post!

  18. s c tan left a comment on December 18, 2007 at 6:09 am |

    great blog!

  19. taiko left a comment on December 17, 2007 at 11:17 pm |

    nice pitcure with a good article

  20. ramzy0 left a comment on December 15, 2007 at 5:19 am |

    *correction ; not for newbie

  21. ramzy0 left a comment on December 15, 2007 at 5:18 am |

    aizat, for me adsense is not for adsense, it for expert. why don’t try bidvertiser…:D

  22. Overclock left a comment on December 15, 2007 at 4:42 am |

    I hear many people said Wb is scam..I am not sure is it right or not..

  23. Aizat left a comment on December 14, 2007 at 10:14 pm |

    i stick to google because i am newbie here. concentrate on one would be the best for me

  24. zaki blogjer left a comment on December 14, 2007 at 11:05 am |

    widgetbucks is too young, its unknown how log will they lasted. See what happen to agloco..

  25. afham left a comment on December 14, 2007 at 11:04 am |

    mne satu best..huhhu..

  26. IngaOz left a comment on December 14, 2007 at 10:41 am |

    I too found that Widgetbucks slows down the loading time of my blogs. If they could somehow improve that , would be nice 🙂

  27. veeroo left a comment on December 14, 2007 at 4:44 am |

    nice review ..
    one strong point is Google ads don’t take much bites to load .. so site doesn’t gets slow !

    over all great compare !

  28. Mihai left a comment on December 14, 2007 at 2:32 am |

    Have you heared how many argues have been because widgetbucks didn’t pay some bloggers?
    Jay,have you got a cent from widgetbucks yet do you sustain it because it shoes more money in the account?

  29. ayahshiva left a comment on December 14, 2007 at 1:47 am |

    yes i think so, widgetbucks is a good alternative.

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